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# Introduction to Promotions

Promotions allow you to target specific content to users based on their search criteria, and to display that content separately from the main search results. You can also specify that specific content should display in a particular position in the search results.

You can set up the following promotion types in HPE IDOL Search Optimizer:

- Spotlight. Spotlight promotions display content separately from the main search results when the user searches for terms that trigger the promotion. The following types of spotlight promotion are available:

  - Sponsored. Paid advertisements.
  - Hotwire. Promoted documents that are shown at the top of a results list for a particular keyword, but are noticeably distinct from the list.
  - Top Promotions. A list of documents (not advertisements) that you want to promote internally within your organization.

- Pin to Position. Promoted documents appear in the position that you specify when you set up the promotion.

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