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# Introduction

HPE IDOL Search Optimizer allows you to manage the contents of data indexed in HPE IDOL servers to optimize the search experience for your end users. You can create and modify promotions or keywords to predefine the results that are returned to users, and control how users view them. You can also view statistical information to help you refine the rules that you created and make them more effective.

Key features include:

- Promotions. Display a document or a set of documents to the user based on specified criteria. Additionally, you can increase the relevance of a document or pin it to a fixed position in the results list.
- Blacklist management. Set up and manage a list of terms to exclude automatically from any query.
- Synonyms. Create a list of synonyms so that when users search for particular words, the results also include synonyms of their search terms.
- Statistics. View various statistics about the business rules you defined, such as top and bottom promotions, or terms that do not return any results.
- Test search results. Test actions to understand why a search returns a particular set of results.

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