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# About Hyperlinks

You can use hyperlinks in results to recommend related articles, documents, affinity products or services, or media content that relates to textual content.

Because IDOL Server inserts links automatically at the time that it retrieves the document, they can include references to documents and articles written long before. Similarly, hyperlinks from archived material can link to the latest news or material on that subject.

Here are some example applications of hyperlinks:

- New Media. When a user is viewing an article on a news media Internet site, IDOL Server can dynamically link to contextually similar content and recommend related articles in real time.

- Corporate. Within a corporate environment, while an employee is reading or writing a document, IDOL Server can suggest contextually similar documents from various sources through dynamically created hyperlinks to documents, multimedia content, and related emails.

- Legal. Hyperlinking facilitates the ability to suggest contextually relevant legal content pertinent to the legal issues being researched, reducing the time taken to navigate to the right information and identify previous precedents.

- CRM. When a customer service representative attends a customer enquiry, IDOL Server presents answers to the frequently asked questions and related emails in the form of dynamic hyperlinks. This process raises the level of customer service and shortens cycle times.

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